What is oud?

Understanding Oud: The Essence of Luxury Fragrance

Oud, also known as agarwood or aloeswood, is one of the most prized ingredients in the world of perfumery, renowned for its rich complexity and captivating aroma. This blog delves into the origins, allure, and unique scent profile of oud, revealing why it remains a coveted choice among fragrance enthusiasts.

What is Oud?

Oud is a rare and valuable resinous wood produced by the tropical agar tree when it becomes infected with a specific type of mold (phialophora parasitica). The tree’s natural defense mechanism results in the formation of a dark, aromatic resin known as oud, which is harvested and widely used in perfumes and incense. Oud chips are particularly popular in Middle Eastern and Southeast Asian cultures for their deep, smoky fragrance.

The Rich History of Oud

Oud's origins trace back to Assam, India, and it has been revered across various ancient cultures, especially in religious ceremonies in both Muslim and Christian traditions. The process of oud production symbolizes transformation—a journey from decay to a luxurious fragrance. Today, oud is predominantly sourced from the Middle East and Southeast Asia, where its demand is highest.

In recent years, oud has gained immense popularity in the UK and USA, driven by social media platforms like TikTok, making it a global sensation.

Why is Oud So Popular?

The appeal of oud lies in its unparalleled and complex aroma, which exudes luxury and sophistication. Its scent is highly sought after in the fragrance industry, captivating the senses with its rich, deep notes. Additionally, oud’s natural properties make it suitable for traditional medicinal uses, enhancing its popularity in perfumery for its skin-friendly qualities.

What Does Oud Smell Like?

Oud is celebrated for its multifaceted scent, often described as:

- Smoky
- Spicy
- Musky
- Woody
- Vanilla-like
- Tobacco-tinged

These layers create a distinctive fragrance that varies with each individual, making it a unique and personal experience.

The Price of Oud Perfumes

Oud perfumes are among the most expensive in the world, with prices reaching up to $100,000 per kilogram. This high cost is due to the rarity of the resin, which forms in only 2% of agar trees when they encounter the specific mold. Additionally, the agar tree itself is one of the most expensive timbers, contributing to a global market valued at £5 billion. Due to its endangered status, oud's rarity and exclusivity continue to drive its high price.

What Makes Oud Unique?

Oud’s allure is not only in its luxurious scent but also in how it interacts with an individual’s skin, creating a unique fragrance experience that sets it apart from other scents. Its mysterious and complex nature makes it a standout choice for those seeking a signature scent.

Explore the world of oud with some of our iconic fragrances:

- **Midnight:** A perfect blend of spicy and sweet notes.
- **Mukhallat Oud:** A mysterious mix of vanilla and woody undertones.
- **Oud Golden Dust:** An enchanting oriental blend.

Can’t decide? Discover our classic oud collection on our website and find your perfect match.