Why do we do not opt for synthetic ingredients in our fragrances?

The term "synthetic" shouldn't carry negative connotations in the beauty industry. Nowadays, a majority of perfume companies incorporate artificial ingredients into their products. It's essential to understand why synthetic ingredients are utilized before determining whether a product aligns with your preferences.

There exists a common misconception that all things synthetic are harmful, while everything natural is beneficial. However, this oversimplification isn't entirely accurate. Let me explain why.

The potential harm of ingredients in perfumes depends on the dosage and individual skin types. Some products, whether natural or synthetic, might cause reactions in one person's skin but not in another's, mirroring the variability seen throughout the beauty and cosmetic industry.

In specific cases, lab-synthesized ingredients might actually be less harmful than their natural counterparts. Like many companies, our focus has shifted towards creating vegan-friendly products, often incorporating synthetic ingredients.

Consider ingredients like ambergris, musk, civet, and others, sourced from animals. Opting for synthetic alternatives enables us to maintain vegan-friendly, cruelty-free products. After all, I'd personally prefer not to apply deer anal secretions, which is why we steer clear of such animal-derived elements.

Environmental concerns play a pivotal role. Overharvesting poses a significant threat, evident in instances like the potential extinction of wild sandalwood in Australia due to extensive commercial harvesting spanning 175 years, leading to a drastic 90% decline in its population.

Embracing an all-natural approach could inadvertently exacerbate environmental damage. For instance, the production of just 1 pound of rose oil necessitates a staggering 10,000 pounds of rose blooms. Such practices are far from sustainable and run counter to the principles of eco-conscious perfumery.

Synthetic ingredients often boast a simpler structure compared to their natural counterparts. While a synthetic ingredient typically contains a single compound, natural ingredients can encompass over a hundred compounds. Although some natural compounds offer benefits, others might provoke irritation or harm.